Black Friday, the biggest shopping event of the year, has always been a frenzy of deals and discounts. But this year, something remarkable happened across the UK: a significant surge in AI-assisted shopping. At Newsera, we’ve been closely following this trend, and new research confirms that consumers are placing growing trust in what’s known as ‘agentic commerce.’
This shift isn’t just a fleeting trend; it’s a profound change in how people approach their purchasing decisions. For many UK shoppers navigating the Black Friday sales, artificial intelligence wasn’t just a background tool; it was an active participant, helping them find the best deals, compare products, and even make personalized recommendations. The convenience and efficiency offered by AI-powered platforms are proving to be irresistible, transforming the traditional shopping experience into something smarter and more intuitive.
What does ‘agentic commerce’ mean for the average shopper? It refers to systems where AI agents take a more proactive role in the purchasing process, acting almost as a personal shopping assistant. Imagine an AI sifting through thousands of Black Friday deals, identifying exactly what you need at the best possible price, or even anticipating your next purchase based on your habits. This level of personalized, intelligent assistance is what has led to such a dramatic increase in consumer reliance.
At Newsera, we believe this marks a pivotal moment for retail. The days of endless scrolling and comparison are slowly being replaced by a more streamlined, AI-driven journey. As technology continues to evolve, we anticipate even more sophisticated AI tools becoming integral to our daily shopping lives, not just during peak events like Black Friday, but year-round. This growing confidence in AI is reshaping the digital marketplace, making shopping more efficient, personalized, and, ultimately, more satisfying for millions. Keep an eye on Newsera for the latest insights into these exciting developments!
