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Home » Newsera Exclusive: Lisa Su Reveals AMD’s Fearless Approach to Tech Competition

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Newsera Exclusive: Lisa Su Reveals AMD’s Fearless Approach to Tech Competition

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Last updated: December 15, 2025 8:40 am
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Welcome to a special edition from Newsera’s “Uncanny Valley,” where we pull back the curtain on our recent illuminating conversation with AMD CEO Lisa Su. We had the privilege of going behind the scenes of our “Big Interview” event, and what emerged was a fascinating insight into her leadership and AMD’s strategic outlook.

In a rapidly evolving landscape driven by relentless innovation, the tech industry is a battlefield of giants. Yet, Lisa Su’s composure and clarity radiate a profound confidence. Her message is unequivocal: AMD isn’t just surviving the competition; it’s thriving within it. Rather than viewing rivals as obstacles, Su champions a philosophy where competition fuels innovation, pushing AMD to consistently deliver groundbreaking solutions for its customers. This fearless mindset has been a cornerstone of AMD’s remarkable resurgence, transforming it into a formidable force in semiconductors, from high-performance computing to graphics processing units, and now increasingly in AI acceleration.

Our discussion, exclusively featured on Newsera, delved into how AMD maintains its edge in such a fiercely contested market. It’s a strategy built on strategic investments in research and development, fostering a culture of engineering excellence, and a deep understanding of diverse market demands. Under her guidance, AMD is not merely reacting to industry trends but actively shaping them, consistently challenging the status quo with its acclaimed Ryzen CPUs and powerful Radeon GPUs. This proactive approach, coupled with an unwavering commitment to pushing technological boundaries across data centers, gaming, and professional visualization, defines AMD’s current trajectory.

Su emphasized that truly innovative companies embrace the challenge of strong competitors, using it as a catalyst for greater achievements. This spirit drives AMD to innovate faster, think bolder, and ultimately offer more compelling products to consumers and enterprises worldwide.

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Join us on Newsera as we continue to explore the minds shaping our future, starting with leaders like Lisa Su who exemplify how embracing intense competition can lead to extraordinary success and redefine performance and possibilities for everyone.

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